000			01793 am a2200349 i 4500
001			6686
005			20250326105705.0
008			920824t19931993caua b 001 0 eng
010			_a92031978
020			_a0534932886
035			_a(OCoLC)
040			_aDLC _cDLC _dUtOrBLW _dBAUN _erda _beng
041	0		_aeng
049			_aBAUN_MERKEZ
050	0	4	_aHF1416 _b.J35 1993
082	0	0	_220
100	1		_aJain, Subhash C., _d1942- _987529 _eaut
245	1	0	_aInternational marketing management / _cSubhash C. Jain
250			_aFourth edition
264		1	_aBelmont, Calif. : _bWadsworth, _c[1993]
264		4	_c©1993
300			_axvi, 912 pages : _billustrations ; _c25 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
490	1		_aSeries in marketing
504			_aIncludes bibliographical references and index
505	0	0	_t--1. Aspects of International Marketing _t--2. Economic Analysis of Multinational Trade and Business _t--3. International Monetary System _t--4. International Finance and Accounting _t--5. Regional Market Agreements _t--6. Economic Environment _t--7. Cultural Environment _t--8. Political Environment _t--9. Legal Environment _t--10. International Marketing Research _t--11. Global Marketplace _t--12. Product Policy and Planning _t--13. International Pricing Strategy _t--14. International Channels of Distribution _t--15. International Advertising _t--16. Multinational Sales Management and Foreign Sales Promotion _t--17. Export Marketing _t--18. Organization and Control in International Marketing _t--19. Marketing Planning and Strategy for International Business
650		0	_aExport marketing _xManagement _952841
830		0	_9109929 _aDryden Press series in marketing.
942			_2lcc _cKT
999			_c5512 _d5512