| 000 | 01115nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 6618 | ||
| 005 | 20250411154402.0 | ||
| 008 | 101209s1999 enka 001 0 eng | ||
| 020 | _a0321046447 | ||
| 035 | _a(OCoLC) | ||
| 040 |
_aBAUN _beng _cBAUN _erda |
||
| 041 | 0 | _aeng | |
| 049 | _aBAUN_MERKEZ | ||
| 050 | 0 | 4 |
_aHF5415.153 _bL55 1999 |
| 100 | 1 |
_aLilien, Gary L., _d1946- _989417 _eaut |
|
| 245 | 1 | 0 |
_aNew product and brand management : _bmarketing engineering applications / _cGary L. Lilien, Arvind Rangaswamy. |
| 264 | 1 |
_aReading, Mass. ; _aHarlow : _bAddison-Wesley, _c[1999] |
|
| 264 | 4 | _c©1999 | |
| 300 |
_aviii, 149 pages : _billustrations ; _c26 cm. + _e1 CD-ROM (4 3/4 inches) |
||
| 500 | _a"Co-sponsored by ISBM, Institute for the Study of Business Markets. | ||
| 500 | _aIncludes index. | ||
| 525 | _aOne computer laser optical disk in pocket attached to inside front cover. | ||
| 650 | 0 |
_aNew products _xManagement. _9101323 |
|
| 650 | 0 |
_aBrand name products _xManagement. _949097 |
|
| 650 | 0 |
_aProductos nuevos _xAdministración. |
|
| 700 | 1 |
_aRangaswamy, Arvind. _992417 _eaut |
|
| 942 |
_2lcc _cKT |
||
| 999 |
_c5957 _d5957 |
||