000			02941nam a2200349 i 4500
001			53414
008			170809s2017 nyum a001 0 eng c
010			_a2017036709
020			_a9781942303190 _q(paperback)
020			_a194230319X _q(paperback)
035			_a(OCoLC)982650081
040			_aNNFr/DLC _beng _erda _cDLC _dBTCTA _dYDX _dBDX _dOCLCO _dOCLCF _dERASA _dYDX _dOCLCO _dNRC _dCIA _dCHVBK _dOCLCO _dFXN _dSDB _dICW _dOCLCQ _dBAUN
049			_aBAUN_MERKEZ
050	0	0	_aNK1520 _b.L867 2017
100	1		_aLupton, Ellen,
245	1	0	_aDesign is storytelling / _cEllen Lupton.
264		1	_aNew York, NY : _bCooper Hewitt, Smithsonian Design Museum, _c[2017]
300			_a159 pages : _bcolor illustrations ; _c22 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
500			_aIncludes index.
500			_a"This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.
505	0	0	_tOverture _t-- Foreword _t-- Acknowledgments _t-- Inciting incidents _t-- Act 1. Action _t-- Narrative arc _t-- Hero's journey _t-- Storyboard _t-- Rule of threes _t-- Scenario planning _t-- Design fiction _t-- Act 2. Emotion _t-- Experience economy _t-- Emotional journey _t-- Co-creation _t-- Persona _t-- Product profile _t-- Emoji _t-- Color and emotion _t-- Act 3. Sensation _t-- The gaze _t-- Gestalt principles _t-- Affordance _t-- Behavioral economics _t-- Multisensory design _t-- Aftermath _t-- Clinic: Improve your writing _t-- Classroom: Project generator _t-- Takeaway: Storytelling checklist _t-- Index.
520	8		_aGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what's there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys. 'Design Is Storytelling' explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project's storytelling power; and to write and deliver strong narratives. --! From back cover.
650		0	_aDesign _xHuman factors.
650		0	_aDesign _xPsychological aspects.
650		0	_aStorytelling in art.
650		0	_aVisual communication _xPsychological aspects.
650		0	_aCreative thinking.
942			_2lcc _cKT
999			_c67086 _d67086