000 01114nam a2200337 i 4500
001 8406
005 20250414140100.0
008 910910s1992 nyua b 001 0 eng
020 _a0070067570
035 _a(OCoLC)
040 _aBAUN
_beng
_cBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 4 _aHF5415.129
_b.B68 1992
100 1 _aBowersox, Donald J.
_990782
_eaut
245 1 0 _aStrategic marketing channel management /
_cDonald J. Bowersox, M. Bixby Cooper.
264 1 _aNew York :
_bMcGraw-Hill,
_c[1992]
264 4 _c©1992
300 _axix, 488 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references (pages 458-459) and index.
650 0 _aMarketing channels
_xManagement.
650 0 _aBusiness logistics.
_96683
650 0 _aPhysical distribution of goods.
_948173
700 1 _aCooper, M. Bixby
_9124175
_eaut
830 0 _985087
_aMcGraw-Hill series in marketing.
942 _2lcc
_cKT
999 _c6798
_d6798