| 000 | 01324nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 57394 | ||
| 008 | 880427s1989 njua b 001 0 eng | ||
| 010 | _a88015137 | ||
| 020 |
_a0139235663 _q(paperback) |
||
| 020 | _a9780139235665 | ||
| 035 | _a.b13627740 | ||
| 040 |
_aDLC _cDLC _dFPT _dAFU _dUtOrBLW _beng _erda |
||
| 049 | _aBAUN_MERKEZ | ||
| 050 | 0 |
_aHF1416 _b.K44 1999 |
|
| 082 | 0 | _219 | |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan, F. H. Rolf Seringhaus. |
| 250 | _aFourth edition. | ||
| 264 | 1 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c[1989] |
|
| 264 | 4 | _c©1989 | |
| 300 |
_axvi, 783 pages : _billustrations ; _c25 cm. |
||
| 336 |
_atext _btxt _2rdacontent. |
||
| 337 |
_aunmediated _bn _2rdamedia. |
||
| 338 |
_avolume _bnc _2rdacarrier. |
||
| 490 | 1 | _aThe Prentice-Hall series in marketing. | |
| 500 | _aRev. edition of: Multinational marketing management. 3rd edition c1984. | ||
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 |
_aKeegan, Warren J. _tMultinational marketing management. |
|
| 700 | 1 |
_aSeringhaus, F. H. Rolf, _9107798 _d1942- |
|
| 830 | 0 |
_9108657 _aPrentice-Hall series in marketing. |
|
| 942 |
_2lcc _cKT |
||
| 999 |
_c68155 _d68155 |
||