000 01389nam a2200325 i 4500
001 57389
008 960326s1996 nyua f 001 0 eng
010 _a96007902
020 _a0070522359
_qpbk. : acid-free paper
035 _a(OCoLC)
040 _aDLC
_cDLC
_beng
_erda
049 _aBAUN_MERKEZ
050 0 0 _aHF5438.25
_b.R343 1996
050 0 0 _aHF5438.25
_b.R343 1996
082 0 0 _220
100 1 _aRackham, Neil
245 1 4 _aThe SPIN® fieldbook :
_bpractical tools, methods, exercise, and resources /
_cNeil Rackham
246 3 _aSpin selling fieldbook
264 1 _aNew York :
_bMcGraw-Hill,
_c[1996]
264 4 _c©1996
300 _axii, 206 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index
505 0 0 _tContents
_t Introduction
_t1 Using the SPIN Fieldbook
_t2 Instant SPIN Model
_t3 Check It Out!
_t4 Four Stages of a Sales Call
_t5 Putting SPIN to Work
_t6 Focusing on Buyer Needs
_t7 Situation Questions
_t8 Problem Questions
_t9 Implication Questions
_t10 Need-payoff Questions
_t11 Demonstrating Capability
_t12 Sharpening Your Skills
_t13 Getting Help and Helping Others
_t SPIN Forms
_t Index
650 0 _aSelling
_xHandbooks, manuals, etc
650 0 _aSales promotion
_xHandbooks, manuals, etc
942 _2lcc
_cKT
999 _c68156
_d68156