000 01457nam a2200397 i 4500
001 056961
008 200625t20202019tu b 000 0 tur d
020 _a9786052314319
_q(paperback)
035 _a(OCoLC)
040 _aBGZ
_beng
_cBGZ
_dBAUN
_erda
041 1 _atur
_heng
049 _aBAUN_MERKEZ
050 0 4 _aHF5415.1255
_b.A2519 2020
100 1 _aAaker, David A.
240 1 0 _aCreating signature stories : strategic messaging that persuades, energizes and inspires.
_lTurkish
245 1 0 _aİmza hikayeler yaratmak :
_bilham veren ve ikna eden iletişim nasıl kurulur? /
_cDavid Aaker ; çeviri, Taner Gezer.
264 1 _aİstanbul :
_bMaltepe Üniversitesi Kitapları,
_c2020.
264 4 _c©2019
300 _a192 pages ;
_c22 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aMaltepe Üniversitesi Kitapları yayın no ;
_v12
500 _aTranslation of: Creating signature stories : strategic messaging that persuades, energizes and inspires
650 0 _aBranding (Marketing)
650 0 _aBusiness communication.
650 0 _aConsumers
_xPsychology.
650 0 _aMarketing.
650 0 _aPersuasions (Psychology)
650 0 _aStorytelling.
700 1 _aGezer, Taner.
710 2 _963745
_aMaltepe Üniversitesi.
830 0 _9109095
_aMaltepe Üniversitesi Kitapları ;
_v12.
907 _aMaltepe Üniversitesi
942 _2lcc
_cKT
999 _c68185
_d68185