000 00847 am a2200265 i 4500
008 940420s1993 ilu 100 0 eng d
020 _a0877572364
035 _a(OCoLC)
040 _aBAUN
_beng
_cBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 4 _aHF5415.2
_b.E458 1993
245 0 0 _aEnhancing knowledge development in marketing :
_bperspectives and viewpoints /
_cedited by P. Rajan Varadarajan and Anil Menon.
264 1 _aChicago:
_bAmerican Marketing Association,
_c1993.
300 _a85 pages ;
_c23 cm.
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
650 0 _aMarketing research
_vCongresses.
700 1 _aVaradarajan, P.
700 1 _aMenon, Anil.
710 2 _aAmerican Marketing Association
_9111031
900 _a8263
942 _2lcc
_cKT
999 _c7291
_d7291