000			02785nam a2200313 i 4500
001			58147
008			030527r20032000ohua 001 0 eng d
010			_a00037257
020			_a0891349154 _q(hardback)
020			_a1581804563 _qhbk:
035			_a(OCoLC)
040			_aBLP _cBLP _dAZS _dYNG _dBAUN _beng _erda
049			_aBAUN_MERKEZ
050	0	0	_aArt/NC1003 _b.T48 2003x
100	1		_aThomas, Gregory, _d1949-
245	1	0	_aHow to design logos, symbols, and icons : _b24 internationally renowned studios reveal how they develop trademarks for print and new media / _cGregory Thomas.
264		1	_aCincinnati, Ohio : _bHow Design, _c[2003]
264		4	_c©2000
300			_a142 pages : _billustrations (some color) ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0	0	_tForeword / _rEarl Powell -- _tIntroduction: 2,000 Words on 2,000 Years of Logos, Symbols and Icons -- _tThe Art of the Mark: How to Design Successful Logos, Symbols and Icons -- _tThe Ten Criteria for Development of a Successful Logo, Symbol or Icon -- _tThe Three Categories of Logos, Symbols and Icons -- _tFlexible Identities -- _tExpo 2000 Hannover -- _tfrog's New Identity -- _tPittsburgh Children's Museum -- _tEMP -- _tEdmunds.com -- _tLogotypes -- _tSupersonic -- _tTwo-Lane Media -- _tNetcenter -- _tRaymond Pirouz's Identity -- _tAudi -- _tMetreon--A Sony Entertainment Center -- _tERAS Center -- _tNike -- _tSymbolic/Indexic Marks -- _tTime Warner -- _tChicago Orchestra Hall -- _tThe Fashion Center, New York -- _tBanco Bradesco -- _tEquity Marketing -- _tThe Presbyterian Church -- _tLos Angeles World Airports -- _tDetroit Edison -- _te-business -- _tConexant -- _tBank of America -- _tAcademic Investigations -- _tTexas Instruments -- _tThe Los Angeles Philharmonic -- _tLogos on Screen -- _tIcon and Graphic Button Design.
520	1		_a"This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and nonprofit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including: where ideas came from, whether they were instant inspirations or 2 A.M. breakthroughs; different directions that were considered; how initial roughs were influenced and shaped by the principles of good design and the realities of the client; and how the final design was adapted for use in various formats, from brochures and business cards to trucks and street banners."--Jacket.
650		0	_aTrademarks _xDesign.
650		0	_aLogos (Symbols) _xDesign.
942			_2lcc _cKT
999			_c82172 _d82172