000			02104nam a2200349 i 4500
001			58176
008			991027s1999 nyua b 001 0 eng c
020			_a0823066312 _q(paperback)
020			_a9780823066315 _q(paperback)
020			_a0688167136 _q(paperback)
020			_a9780688167134 _q(paperback)
035			_a(OCoLC)
040			_aNVC _beng _cNVC _dNYP _dUGX _dNLGGC _dBAKER _dYDXCP _dWAU _dAU@ _dUKM _dTXA _dIXA _dCNMBL _dVMC _dBAUN _erda
042			_apcc
049			_aBAUN_MERKEZ
050		4	_aHD59.2 _b.C37 1999x
100	1		_aCarter, David E.
245	1	0	_aBranding : _bthe power of market identity / _cby David E. Carter ; with an introduction by Jeffrey F. Rayport.
264		1	_aNew York, N.Y. : _bHearst Books International, _c1999.
300			_a183 pages : _bchiefly col illustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 183) and index.
505	0	0	_t1. Introduction _r/ Jeffrey Rayport _t-- 2. One hundred powerful global brands: a visual overview _t-- 3. The power of a consistent identity _t-- 4. The power of a great company name _t-- 5. Why companies change their names _t-- 6. The power of a great logo _t-- 7. How long until we can use the logo by itself? _t-- 8. The visual style of the identity must reflect the company _t-- 9. "People" as brand identities _t-- 10. Corporate identity for commodity products _t-- 11. Keeping the corporate identity fresh and alive _t-- 12. Dominant brands _t-- 13. "Top of mind" brands _t-- 14. Brand extension _t-- 15. The power of having a great product name _t-- 16. Package design and corporate identity _t-- 17. Corporate identity and the global economy _t-- 18. Two hundred logos of American firms: a portfolio of design excellence _t-- 19. So, just how much is a brand worth _t-- in terms of money?
650		0	_aBranding (Marketing)
650		0	_aBusiness names _xManagement.
650		0	_aBrand name products _xManagement.
650		0	_aCorporate image.
650		0	_aLogos (Symbols)
942			_2lcc _cKT
999			_c82187 _d82187