000 01065nam a2200325 i 4500
005 20241231100244.0
008 840606s1984 njua b 000 0 eng
010 _a83000555
020 _a0138067864
_q(hardback)
035 _a(OCoLC)9350526
040 _aDLC
_beng
_cDLC
_dBAUN
_erda
041 0 _aeng
049 _aBAUN_MERKEZ
050 0 0 _aHF5415.122
_b.L68 1984
100 1 _aLovelock, Christopher H
_eaut
_919139
245 1 0 _aServices marketing :
_btext, cases and readings /
_cChristopher H. Lovelock
264 1 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_c[1984]
264 4 _c©1984
300 _axiv, 492 pages :
_billustrations ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aPrentice-Hall series in marketing
504 _aIncludes bibliographical references
650 0 _aMarketing
_91624
650 0 _aProfessions
_xMarketing
_91822
650 0 _aService industries
_94897
830 0 _aPrentice-Hall series in marketing
_9108657
942 _2lcc
_cKT
999 _c93947
_d93947