000			01913nam a2200373 i 4500
001			11392
005			20250425104411.0
008			920722s1999 enk b 001 0 eng
020			_a058203650X
020			_a9780582036505
035			_a(OCoLC)26397045 _z(OCoLC)29522763 _z(OCoLC)877740374
040			_aDLC _beng _cDLC _dUIU _dUKM _dUBA _dBAKER _dNLGGC _dBTCTA _dLVB _dYDXCP _dOCLCG _dZWZ _dTULIB _dGBVCP _dOCLCO _dOCLCF _dALAUL _dNLE _dOCLCO _dOCL _dUtOrBLW
041	0		_aeng
049			_aBAUN_MERKEZ
049			_aBAUN_MERKEZ
050	0	4	_aP91 _b.M375 1999
082	0	0	_220
100	1		_aMcQuail, Denis _973506 _eaut
245	1	0	_aCommunication models : _bfor the study of mass communications / _cDenis McQuail, Sven [sic] Windahl
250			_aSecond edition
264		1	_aLondon ; _aNew York : _bLongman, _c1999
300			_aviii, 229 pages ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index
505	0	0	_t-- 1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication
520			_aPresents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models
650		0	_aCommunication models _960927
650		0	_aMass media _94869
650		0	_aMass media _xStudy and teaching
700	1		_aWindahl, Swen, _d1942- _9124441 _eaut
942			_2lcc _cKT
999			_c9395 _d9395