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Introduction to marketing : a step-by-step guide to all the tools of marketing/

Lancaster, Geoffrey, 1938-

Introduction to marketing : a step-by-step guide to all the tools of marketing/ Geoffrey Lancaster; Paul Reynolds - 1 online resource (290 pages) - Marketing in Action Series . - Marketing in Action Series .

ISBN: 058537967X

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415 / L2626 1999

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