Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Introduction to marketing : (Kayıt no. 12255)

MARC ayrıntıları
000 -LEADER
fixed length control field 01105nam a2200337 i 4500
001 - CONTROL NUMBER
control field EK78
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251202162803.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr aa aaaaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1999 o e
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 058537967X
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number L2626 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey,
9 (RLIN) 101345
Dates associated with a name 1938-
Relator term Author
245 10 - TITLE STATEMENT
Title Introduction to marketing :
Remainder of title a step-by-step guide to all the tools of marketing/
Statement of responsibility, etc Geoffrey Lancaster; Paul Reynolds
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London:
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice 1999.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (290 pages)
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term computer
Media Type Code computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term online resource
Carrier Type Code volume
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Marketing in Action Series
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
9 (RLIN) 6611
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reynolds, Paul,
9 (RLIN) 44644
Dates associated with a name 1958-
Relator term Author
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing in Action Series
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=62795
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Elektronik Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Çevrimiçi Kaynak Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Dijital içerik 25/05/2016 Satın Alma 255.07.02.01.06- E-KİTAP EK78 25/05/2016 25/05/2016 Elektronik Kitap
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