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Marketing /

Bennett, Peter D.

Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. - xxvii, 763 pages : illustrations (some color ) ; 26 cm. - McGraw-Hill series in marketing. . - McGraw-Hill series in marketing. .

Includes bibliographies and indexes.

ISBN: 0070047219

LCCN: 87017335

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B4293 1988

Dewey Class. No.:

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