Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Marketing / (Kayıt no. 1356)

MARC ayrıntıları
000 -LEADER
fixed length control field 01109 am a2200349 i 4500
001 - CONTROL NUMBER
control field 16278615
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260210111456.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950110t19881988nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 87017335
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070047219
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency UtOrBLW
-- BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B4293 1988
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bennett, Peter D.
9 (RLIN) 85070
Relator term Author
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [1988]
Date of production, publication, distribution, manufacture, or copyright notice ©1988.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 763 pages :
Other physical details illustrations (some color ) ;
Dimensions 26 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia.
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier.
490 1# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1624
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lamm, Robert P.
9 (RLIN) 85077
Relator term Collaborator
Personal name Fry, Robert A.
9 (RLIN) 85080
Relator term Collaborator
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 85087
Uniform title McGraw-Hill series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 10/01/1995 Satın Alma 141.20 255.07.02.01.06- 2 3 HF5415 .B4293 1988 000128 01/02/2016 25/12/2015 11/01/2015 Kitap
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