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Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th edition. - xxiii, 788 pages : illustrations (some color ) ; 27 cm. - McGraw-Hill series in marketing. . - McGraw-Hill series in marketing. .

Includes bibliographical references (pages 733 pages 782) and index.

Preface Pt. I Studying Consumer Behavior Ch. 1 Introduction Ch. 2 Understanding Consumers and Market Segments Pt. II Environmental Influences on Consumer Behavior Ch. 3 Culture Ch. 4 Subcultures Ch. 5 Social Class Ch. 6 Social Groups Ch. 7 Family Ch. 8 Personal Influence and Diffusion of Innovations Pt. III Individual Determinants of Consumer Behavior Ch. 9 Personality and Self-Concept Ch. 10 Motivation and Involvement Ch. 11 Information Processing Ch. 12 Learning and Memory Ch. 13 Attitudes Ch. 14 Changing Attitudes Pt. IV Consumer Decision Processes Ch. 15 Problem Recognition Ch. 16 Search and Evaluation Ch. 17 Purchasing Processes Ch. 18 Postpurchase Behavior Pt. V Additional Dimensions Ch. 19 Modeling and Researching Consumer Behavior Ch. 20 Consumerism Ch. 21 Organizational Buyer Behavior Cases Notes Index

ISBN: 0070387672

LCCN: 92027875

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--Case studies.--United States

LC Class. No.: HF5415.32 / .L677 1993

Dewey Class. No.: