MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
02082nam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
26404329 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260210112129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
950110s1993 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92027875 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070387672 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
WSU |
| -- |
BAUN |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.32 |
| Item number |
.L677 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loudon, David L. |
| 9 (RLIN) |
83536 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
concepts and applications / |
| Statement of responsibility, etc |
David L. Loudon, Albert J. Della Bitta. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
c1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 788 pages : |
| Other physical details |
illustrations (some color ) ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 733 pages 782) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface |
| -- |
Pt. I Studying Consumer Behavior |
| -- |
Ch. 1 Introduction |
| -- |
Ch. 2 Understanding Consumers and Market Segments |
| -- |
Pt. II Environmental Influences on Consumer Behavior |
| -- |
Ch. 3 Culture |
| -- |
Ch. 4 Subcultures |
| -- |
Ch. 5 Social Class |
| -- |
Ch. 6 Social Groups |
| -- |
Ch. 7 Family |
| -- |
Ch. 8 Personal Influence and Diffusion of Innovations |
| -- |
Pt. III Individual Determinants of Consumer Behavior |
| -- |
Ch. 9 Personality and Self-Concept |
| -- |
Ch. 10 Motivation and Involvement |
| -- |
Ch. 11 Information Processing |
| -- |
Ch. 12 Learning and Memory |
| -- |
Ch. 13 Attitudes |
| -- |
Ch. 14 Changing Attitudes |
| -- |
Pt. IV Consumer Decision Processes |
| -- |
Ch. 15 Problem Recognition |
| -- |
Ch. 16 Search and Evaluation |
| -- |
Ch. 17 Purchasing Processes |
| -- |
Ch. 18 Postpurchase Behavior |
| -- |
Pt. V Additional Dimensions |
| -- |
Ch. 19 Modeling and Researching Consumer Behavior |
| -- |
Ch. 20 Consumerism |
| -- |
Ch. 21 Organizational Buyer Behavior |
| -- |
Cases |
| -- |
Notes |
| -- |
Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
7301 |
|
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| General subdivision |
Case studies. |
| 9 (RLIN) |
83539 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Della Bitta, Albert J. |
| 9 (RLIN) |
83540 |
| Relator term |
Author |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
85087 |
| Uniform title |
McGraw-Hill series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
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