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A'dan Z'ye pazarlama : pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram /
Kotler, Philip.
A'dan Z'ye pazarlama : pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram / Philip Kotler ; çeviri Aslı Kalem Bakkal. - 2. baskı. - xvi, 209 pages ; 21 cm.
Translation of :"Marketing insights from A to Z 80 concepts every manager needs to know"
Includes bibliographical references.
9756347597
Marketing.
HF5415 / .K68 2005
A'dan Z'ye pazarlama : pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram / Philip Kotler ; çeviri Aslı Kalem Bakkal. - 2. baskı. - xvi, 209 pages ; 21 cm.
Translation of :"Marketing insights from A to Z 80 concepts every manager needs to know"
Includes bibliographical references.
9756347597
Marketing.
HF5415 / .K68 2005
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