Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

A'dan Z'ye pazarlama : (Kayıt no. 17028)

MARC ayrıntıları
000 -LEADER
fixed length control field 01114nam a2200313 i 4500
001 - CONTROL NUMBER
control field 19721
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260206103707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070319s2005 tu 000 0 tur d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9756347597
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title tur
Language code of original and/or intermediate translations of text eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K68 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 2004
Relator term Author
240 10 - UNIFORM TITLE
Uniform title Marketing insights from A to Z 80 concepts every manager needs to know
Language of a work Turkish.
245 10 - TITLE STATEMENT
Title A'dan Z'ye pazarlama :
Remainder of title pazarlamayla ilgilenen herkesin bilmesi gereken 80 kavram /
Statement of responsibility, etc Philip Kotler ; çeviri Aslı Kalem Bakkal.
250 ## - EDITION STATEMENT
Edition statement 2. baskı.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture İstanbul :
Name of producer, publisher, distributor, manufacturer MediaCat Kitapları,
Date of production, publication, distribution, manufacture, or copyright notice 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 209 pages ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Translation of :"Marketing insights from A to Z 80 concepts every manager needs to know"
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1624
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bakkal, Aslı Kalem.
Relator term Translator
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 06/07/2007 13.77 13 7 HF5415 .K68 2005 019721 04/12/2025 08/10/2025 11/01/2015 Kitap
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