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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws - Third edition - xiv, 603 pages ; 29 cm

Revised edition of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research/ William O. Bearden, Richard G. Netemeyer. 2nd edition 1999 Published in cooperation with the Association for Consumer Research

Includes bibliographical references and index

-- Introduction -- Traits and individual difference variables -- Values and goals -- Involvement, information processing, and affect -- Reactions to marketing stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the martketplace -- Sales, sales maangerment, organizational behavior, and interfirm-intrafirm issues

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"--Jacket

ISBN: 9781412980180 1412980186

LCCN: 2010026666

Subjects--Topical Terms:
Marketing research
Consumer behavior--Research

LC Class. No.: HF5415.3 / .H363 2011