Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Handbook of marketing scales : (Kayıt no. 30156)

MARC ayrıntıları
000 -LEADER
fixed length control field 02403nam a2200385 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100624s2011 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010026666
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412980180
International Standard Book Number 1412980186
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)641528345
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- YDXCP
-- CDX
-- NLGGC
-- INU
-- IG#
-- UKMGB
-- OKN
-- BDX
-- TULIB
-- IOJ
-- FDA
-- OCLCF
-- OCLCO
-- OCLCQ
-- S3O
-- OCLCQ
-- MNA
-- OCLCO
-- OCL
-- I8M
-- QE2
-- OCLCQ
-- DHA
-- OCLCQ
-- IOK
-- AU@
-- OCLCQ
-- HV6
-- OWU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number .H363 2011
245 00 - TITLE STATEMENT
Title Handbook of marketing scales :
Remainder of title multi-item measures for marketing and consumer behavior research /
Statement of responsibility, etc [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
250 ## - EDITION STATEMENT
Edition statement Third edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Thousand Oaks, Calif. :
Name of producer, publisher, distributor, manufacturer SAGE,
Date of production, publication, distribution, manufacture, or copyright notice [2011]
Date of production, publication, distribution, manufacture, or copyright notice ©2011
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 603 pages ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research/ William O. Bearden, Richard G. Netemeyer. 2nd edition 1999
General note Published in cooperation with the Association for Consumer Research
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
505 00 - FORMATTED CONTENTS NOTE
Title -- Introduction
-- -- Traits and individual difference variables
-- -- Values and goals
-- -- Involvement, information processing, and affect
-- -- Reactions to marketing stimuli
-- -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies, and the martketplace
-- -- Sales, sales maangerment, organizational behavior, and interfirm-intrafirm issues
520 ## - SUMMARY, ETC.
Summary, etc "The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"--Jacket
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
Topical term or geographic name as entry element Consumer behavior
General subdivision Research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bearden, William O.,
Dates associated with a name 1945-
Relator term
Personal name Netemeyer, Richard G.,
Dates associated with a name 1956-
Relator term
Personal name Haws, Kelly L.,
Relator term
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 33125
Numeration satın
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 20/06/2012 Satın Alma 200.41 255.07.02.01.06- 1 HF5415.3 .H363 2011 033125 07/02/2020 07/01/2020 11/01/2015 Kitap
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