Advertising creative : strategy, copy, design /
Altstiel, Tom,
Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. - Fourth edition. - xxiv, 463 pages: illustrations ; 28 cm
Includes bibliographical references and index.
9781506315386
2015035696
Advertising.
HF5823 / .A758 2017
Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. - Fourth edition. - xxiv, 463 pages: illustrations ; 28 cm
Includes bibliographical references and index.
9781506315386
2015035696
Advertising.
HF5823 / .A758 2017
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