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Communication Design : insights from the creative industries /
Yates, Derek.
Communication Design : insights from the creative industries / Derek Yates and Jessie Price. - 208 pages : illustrations ; 27 cm. - Required Reading Range .
Includes bibliographical references and index.
-- Introduction Chapter 1 - Brand Systems Strategy Ecosystems Authenticity; Heritage Chapter 2 - ExperienceMotion Graphics Communication Environments Touch; User Experience Chapter 3 - ConversationCollaboration Iteration; Prototyping User Testing Chapter 4 - ParticipationAlternative Cultural Feeds User Generation Participatory Advertising; Open Source Chapter 5 - Navigation Data Overload; Curation Visualizing Data Information is Beautiful Chapter 6 - AdvocacyActivism Social Responsibility Sustainability Chapter 7 - CritiqueDesign Discourse; Design Publishers Speculative Design Content Bibliography Further Reading Index. ;In Conversation with Mason Wells, Bibliotheque Design; ;In Conversation with Mat Heinl, Moving Brands; ;In Conversation with Simon Manchipp, SomeOne; ;In conversation with Shane Walter, onedotzero; ;In conversation with Designer and Director Kate Dawkins ;In conversation with Kevin Palmer and Matt Wade, Kin; ;In Conversation with Matt Webb, Berg London; ;In conversation with Mills, UsTwo; ;In Conversation with Adrian Ho; ;In Conversation with Haah De-De; ;In Conversation with Will Hudson, It's Nice That; ;In Conversation with Max Gadney; ;In Conversation with Stef Posavek ;In Conversation with Lucienne Roberts, Graphic Design+; ;In Conversation with Tara Austin and Paco Conde, Ogilvy and Mather; ;In Conversation with Nat Hunter ;In Conversation with Adrian Shaughnessy; ;In Conversation with Anthony Dunne and Fiona Raby, Dunne and Raby; ;In Conversation with Lindsay Liu
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"-- "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
9781472534408 9781472531674
2014008207
Visual communication.
Graphic arts.
P93.5 / .Y38 2015
Communication Design : insights from the creative industries / Derek Yates and Jessie Price. - 208 pages : illustrations ; 27 cm. - Required Reading Range .
Includes bibliographical references and index.
-- Introduction Chapter 1 - Brand Systems Strategy Ecosystems Authenticity; Heritage Chapter 2 - ExperienceMotion Graphics Communication Environments Touch; User Experience Chapter 3 - ConversationCollaboration Iteration; Prototyping User Testing Chapter 4 - ParticipationAlternative Cultural Feeds User Generation Participatory Advertising; Open Source Chapter 5 - Navigation Data Overload; Curation Visualizing Data Information is Beautiful Chapter 6 - AdvocacyActivism Social Responsibility Sustainability Chapter 7 - CritiqueDesign Discourse; Design Publishers Speculative Design Content Bibliography Further Reading Index. ;In Conversation with Mason Wells, Bibliotheque Design; ;In Conversation with Mat Heinl, Moving Brands; ;In Conversation with Simon Manchipp, SomeOne; ;In conversation with Shane Walter, onedotzero; ;In conversation with Designer and Director Kate Dawkins ;In conversation with Kevin Palmer and Matt Wade, Kin; ;In Conversation with Matt Webb, Berg London; ;In conversation with Mills, UsTwo; ;In Conversation with Adrian Ho; ;In Conversation with Haah De-De; ;In Conversation with Will Hudson, It's Nice That; ;In Conversation with Max Gadney; ;In Conversation with Stef Posavek ;In Conversation with Lucienne Roberts, Graphic Design+; ;In Conversation with Tara Austin and Paco Conde, Ogilvy and Mather; ;In Conversation with Nat Hunter ;In Conversation with Adrian Shaughnessy; ;In Conversation with Anthony Dunne and Fiona Raby, Dunne and Raby; ;In Conversation with Lindsay Liu
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"-- "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
9781472534408 9781472531674
2014008207
Visual communication.
Graphic arts.
P93.5 / .Y38 2015
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