Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Communication Design : (Kayıt no. 43248)

MARC ayrıntıları
000 -LEADER
fixed length control field 05382cam a22003617i 4500
001 - CONTROL NUMBER
control field 44652
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140310s2015 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014008207
Canceled/invalid LC control number 2014432866
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472534408
Qualifying information paperback
International Standard Book Number 9781472531674
Qualifying information ePDF
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
-- BAUN
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P93.5
Item number .Y38 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yates, Derek.
245 10 - TITLE STATEMENT
Title Communication Design :
Remainder of title insights from the creative industries /
Statement of responsibility, etc Derek Yates and Jessie Price.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London, UK :
-- New York :
Name of producer, publisher, distributor, manufacturer Fairchild Books,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 208 pages :
Other physical details illustrations ;
Dimensions 27 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent
Content Type Code txt
Content Type Term still image
Source rdacontent
Content Type Code still image
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia
Media Type Code unmediated
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier
Carrier Type Code volume
490 0# - SERIES STATEMENT
Series statement Required Reading Range
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title -- Introduction
-- Chapter 1 - Brand Systems
Statement of responsibility ;In Conversation with Mason Wells, Bibliotheque Design;
Title Strategy
Statement of responsibility ;In Conversation with Mat Heinl, Moving Brands;
Title Ecosystems
Statement of responsibility ;In Conversation with Simon Manchipp, SomeOne;
Title Authenticity;
-- Heritage
-- Chapter 2 - ExperienceMotion Graphics
Statement of responsibility ;In conversation with Shane Walter, onedotzero;
Title Communication Environments
Statement of responsibility ;In conversation with Designer and Director Kate Dawkins
-- ;In conversation with Kevin Palmer and Matt Wade, Kin;
Title Touch;
-- User Experience
-- Chapter 3 - ConversationCollaboration
Statement of responsibility ;In Conversation with Matt Webb, Berg London;
Title Iteration;
-- Prototyping
Statement of responsibility ;In conversation with Mills, UsTwo;
Title User Testing
-- Chapter 4 - ParticipationAlternative Cultural Feeds
Statement of responsibility ;In Conversation with Adrian Ho;
Title User Generation
Statement of responsibility ;In Conversation with Haah De-De;
Title Participatory Advertising;
-- Open Source
-- Chapter 5 - Navigation Data Overload;
-- Curation
Statement of responsibility ;In Conversation with Will Hudson, It's Nice That;
Title Visualizing Data
Statement of responsibility ;In Conversation with Max Gadney;
Title Information is Beautiful
Statement of responsibility ;In Conversation with Stef Posavek
Title Chapter 6 - AdvocacyActivism
Statement of responsibility ;In Conversation with Lucienne Roberts, Graphic Design+;
Title Social Responsibility
Statement of responsibility ;In Conversation with Tara Austin and Paco Conde, Ogilvy and Mather;
Title Sustainability
Statement of responsibility ;In Conversation with Nat Hunter
Title Chapter 7 - CritiqueDesign Discourse;
-- Design Publishers
Statement of responsibility ;In Conversation with Adrian Shaughnessy;
Title Speculative Design
Statement of responsibility ;In Conversation with Anthony Dunne and Fiona Raby, Dunne and Raby;
Title Content
Statement of responsibility ;In Conversation with Lindsay Liu
Title Bibliography
-- Further Reading
-- Index.
520 ## - SUMMARY, ETC.
Summary, etc "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
Summary, etc "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual communication.
Topical term or geographic name as entry element Graphic arts.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Price, Jessie
Titles and other words associated with a name (Graphic artist)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 11/12/2017 Satın Alma 118.88 255.07.02.01.06- P93.5 .Y38 2015 044652 11/12/2017 11/12/2017 Kitap
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