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Go, Frank M

Globalization strategy in the hotel industry / Frank M. Go and Ray Pine - xx, 415 pages : illustrations ; 25 cm

Includes bibliographical references (pages 383-403) and index

1. Introduction to globalization -- 2. The international hotel industry -- 3. Appraising the global competitive environment -- 4. Understanding the structural dynamics of the American hotel industry -- 5. Expanding in a barrier-free Europe -- 6. Sustaining the competitiveness of Hong Kong's hotel industry -- 7. Capitalizing on human resources strategy for competitive advantage -- 8. Reversing the cycle of failure through organizational renewal -- 9. Implementing globalization strategies -- 10. Competing and cooperating in the changing tourism channel system -- 11. Evolving towards a business ecosystem -- 12. Charting a new course into the twenty-first century

ISBN: 0415103223 9780415103220 0415103231 9780415103237

Subjects--Topical Terms:
Hotels--Planning
Hotel management

LC Class. No.: TX911.3.P46 / G64 1995

Dewey Class. No.: