Globalization strategy in the hotel industry / Frank M. Go and Ray Pine
Yayıncı: London ; New York : Routledge, 1995Tanım: xx, 415 pages : illustrations ; 25 cmİçerik türü:- text
- unmediated
- volume
- 0415103223
- 9780415103220
- 0415103231
- 9780415103237
- 21
- TX911.3.P46 G64 1995
| Materyal türü | Ana kütüphane | Koleksiyon | Yer numarası | Durum | İade tarihi | Barkod | Materyal Ayırtmaları | |
|---|---|---|---|---|---|---|---|---|
Kitap
|
Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon | Non-fiction | TX911.3.P46 G64 1995 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 002172 |
Includes bibliographical references (pages 383-403) and index
1. Introduction to globalization -- 2. The international hotel industry -- 3. Appraising the global competitive environment -- 4. Understanding the structural dynamics of the American hotel industry -- 5. Expanding in a barrier-free Europe -- 6. Sustaining the competitiveness of Hong Kong's hotel industry -- 7. Capitalizing on human resources strategy for competitive advantage -- 8. Reversing the cycle of failure through organizational renewal -- 9. Implementing globalization strategies -- 10. Competing and cooperating in the changing tourism channel system -- 11. Evolving towards a business ecosystem -- 12. Charting a new course into the twenty-first century
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