Normal görünüm MARC görünümü ISBD görünümü

Nykiel, Ronald A

Marketing in the hospitality industry / Ronald A. Nykiel - 2nd ed - xiii, 305 pages : illustrations ; 25 cm

Includes index

Bibliography: pages [273]-274

Understanding the hospitality industry -- Segmentation and the industry -- Positioning in line with consumer preferences -- The channels of distribution -- Marketing in perspective -- Your product or service in perspective: marketing strategy grid concept -- Applying key marketing methodologies: sales -- Applying key marketing methodologies: advertising -- Applying key marketing methodologies: public relations -- Applying key marketing methodologies: promotions -- Applying key marketing methodologies: from collateral materials to VIP clubs -- Applying key marketing methodologies: packaging -- Applying key marketing methodologies: understanding rates -- Applying key marketing methodologies: pricing strategies -- The total corporate/multi-unit marketing plan -- The total hotel/unit marketing plan -- Marketing, operations, and research -- Practical steps to maximize marketing -- Travel purchasing systems: automation and beyond -- From seed to Sequoia: corporate strategy within the hospitality industry

ISBN: 0442266979 9780442266974

LCCN: 88005645

Subjects--Topical Terms:
Hospitality industry--Marketing

LC Class. No.: TX911.3.M3 / N94 1989

Dewey Class. No.: