MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
02006nam a2200325 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
880307s1989 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
88005645 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0442266979 |
|
| International Standard Book Number |
9780442266974 |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
XDM |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BAKER |
| -- |
AU@ |
| -- |
MCU |
| -- |
UtOrBLW |
| -- |
BAUN |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
TX911.3.M3 |
| Item number |
N94 1989 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Nykiel, Ronald A |
| 245 10 - TITLE STATEMENT |
| Title |
Marketing in the hospitality industry / |
| Statement of responsibility, etc |
Ronald A. Nykiel |
| 250 ## - EDITION STATEMENT |
| Edition statement |
2nd ed |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Van Nostrand Reinhold, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1989] |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1989 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
xiii, 305 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 500 ## - GENERAL NOTE |
| General note |
Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Bibliography: pages [273]-274 |
| 505 0# - FORMATTED CONTENTS NOTE |
| Title |
Understanding the hospitality industry |
| -- |
-- Segmentation and the industry |
| -- |
-- Positioning in line with consumer preferences |
| -- |
-- The channels of distribution |
| -- |
-- Marketing in perspective |
| -- |
-- Your product or service in perspective: marketing strategy grid concept |
| -- |
-- Applying key marketing methodologies: sales |
| -- |
-- Applying key marketing methodologies: advertising |
| -- |
-- Applying key marketing methodologies: public relations |
| -- |
-- Applying key marketing methodologies: promotions |
| -- |
-- Applying key marketing methodologies: from collateral materials to VIP clubs |
| -- |
-- Applying key marketing methodologies: packaging |
| -- |
-- Applying key marketing methodologies: understanding rates |
| -- |
-- Applying key marketing methodologies: pricing strategies |
| -- |
-- The total corporate/multi-unit marketing plan |
| -- |
-- The total hotel/unit marketing plan |
| -- |
-- Marketing, operations, and research |
| -- |
-- Practical steps to maximize marketing |
| -- |
-- Travel purchasing systems: automation and beyond |
| -- |
-- From seed to Sequoia: corporate strategy within the hospitality industry |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Hospitality industry |
| General subdivision |
Marketing |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] |
| Personal Name |
719 1617 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |