Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Marketing in the hospitality industry / (Kayıt no. 4493)

MARC ayrıntıları
000 -LEADER
fixed length control field 02006nam a2200325 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880307s1989 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88005645
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0442266979
International Standard Book Number 9780442266974
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency XDM
-- BTCTA
-- YDXCP
-- BAKER
-- AU@
-- MCU
-- UtOrBLW
-- BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number N94 1989
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Nykiel, Ronald A
245 10 - TITLE STATEMENT
Title Marketing in the hospitality industry /
Statement of responsibility, etc Ronald A. Nykiel
250 ## - EDITION STATEMENT
Edition statement 2nd ed
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Van Nostrand Reinhold,
Date of production, publication, distribution, manufacture, or copyright notice [1989]
Date of production, publication, distribution, manufacture, or copyright notice ©1989
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 305 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: pages [273]-274
505 0# - FORMATTED CONTENTS NOTE
Title Understanding the hospitality industry
-- -- Segmentation and the industry
-- -- Positioning in line with consumer preferences
-- -- The channels of distribution
-- -- Marketing in perspective
-- -- Your product or service in perspective: marketing strategy grid concept
-- -- Applying key marketing methodologies: sales
-- -- Applying key marketing methodologies: advertising
-- -- Applying key marketing methodologies: public relations
-- -- Applying key marketing methodologies: promotions
-- -- Applying key marketing methodologies: from collateral materials to VIP clubs
-- -- Applying key marketing methodologies: packaging
-- -- Applying key marketing methodologies: understanding rates
-- -- Applying key marketing methodologies: pricing strategies
-- -- The total corporate/multi-unit marketing plan
-- -- The total hotel/unit marketing plan
-- -- Marketing, operations, and research
-- -- Practical steps to maximize marketing
-- -- Travel purchasing systems: automation and beyond
-- -- From seed to Sequoia: corporate strategy within the hospitality industry
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hospitality industry
General subdivision Marketing
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 719 1617
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Copy number
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 01/02/1996 83.54 1 TX911.3.M3 N94 1989 000719 22/12/2015 26/01/2015 11/01/2015 Kitap  
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 13/01/1997 0.01   TX911.3.M3 N94 1989 001617 22/12/2015   11/01/2015 Kitap k.1
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