Normal görünüm MARC görünümü ISBD görünümü

Reid, Robert D.

Hospitality marketing management. Robert D. Reid - 2nd edition. - xi, 399 pages : illustrations ; 25 cm.

Includes index Rev. edition of: Foodservice and restaurant marketing. c1983

Bibliography: pages 386-388

INTRODUCTION TO MARKETING. Functions of Marketing. Introduction to Services Marketing. Overview of Marketing in the Hospitality Industry. MARKETING PLANNING, INFORMATION, AND RESEARCH. Developing a Marketing Plan. Marketing Information Systems. Market Research Methodology. UNDERSTANDING HOSPITALITY CONSUMERS. Market Segmentation and Positioning. Understanding the Behavior of Hospitality Consumers. ADVERTISING AND PROMOTION. Advertising Management. Advertising and Promotional Media. Promotions and Public Relations. HOSPITALITY GROUP SALES. Marketing Organizational Structure and Management. Group Sales. MENU DESIGN AND PRICING STRATEGIES. Planning and Designing the Menu. Pricing Theory and Practice. Notes. Index.

ISBN: 0442278489

Subjects--Topical Terms:
Food service--Marketing.
Restaurants--Marketing.

LC Class. No.: TX911.3.M3 / R443 1989