Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Hospitality marketing management. (Kayıt no. 4496)

MARC ayrıntıları
000 -LEADER
fixed length control field 01682nam a2200301 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950110s1989 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0442278489
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number R443 1989
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Reid, Robert D.
9 (RLIN) 84166
Relator term Author
245 10 - TITLE STATEMENT
Title Hospitality marketing management.
Statement of responsibility, etc Robert D. Reid
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Von Norstrand Reinhold,
Date of production, publication, distribution, manufacture, or copyright notice 1989.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 399 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content Type Term text
Content Type Code txt
337 ## - MEDIA TYPE
Source rdamedia
Media Type Term unmediated
Media Type Code unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier Type Term volume
Carrier Type Code volume
500 ## - GENERAL NOTE
General note Includes index
General note Rev. edition of: Foodservice and restaurant marketing. c1983
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: pages 386-388
505 00 - FORMATTED CONTENTS NOTE
Title INTRODUCTION TO MARKETING.
-- Functions of Marketing.
-- Introduction to Services Marketing.
-- Overview of Marketing in the Hospitality Industry.
-- MARKETING PLANNING, INFORMATION, AND RESEARCH.
-- Developing a Marketing Plan.
-- Marketing Information Systems.
-- Market Research Methodology.
-- UNDERSTANDING HOSPITALITY CONSUMERS.
-- Market Segmentation and Positioning.
-- Understanding the Behavior of Hospitality Consumers.
-- ADVERTISING AND PROMOTION.
-- Advertising Management.
-- Advertising and Promotional Media.
-- Promotions and Public Relations.
-- HOSPITALITY GROUP SALES.
-- Marketing Organizational Structure and Management.
-- Group Sales.
-- MENU DESIGN AND PRICING STRATEGIES.
-- Planning and Designing the Menu.
-- Pricing Theory and Practice.
-- Notes.
-- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Food service
General subdivision Marketing.
9 (RLIN) 84167
Topical term or geographic name as entry element Restaurants
General subdivision Marketing.
9 (RLIN) 84168
900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal Name 117
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 10/01/1995 Satın Alma 83.54 255.07.02.01.06- 1 TX911.3.M3 R443 1989 000117 22/12/2015 26/01/2015 11/01/2015 Kitap
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