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Napoles, Veronica, 1951-

Corporate identity design / by Veronica Napoles - 144 pages : illustrations ; 24 cm.

Includes index.

Bibliography: pages 139-141.

Introduction to Corporate Identity. Establishing the Need for a Corporate Identity Program. Where to Begin. Types of Symbols and Approaches. Methodology--Phase I. Design Exploration--Phase II. Design Refinement--Phase III. Implementation--Phase IV. What is in a Name? Appendices. Notes. Bibliography. Index.

ISBN: 0442268440 9780471289470

Subjects--Topical Terms:
Corporate image.
Industrial design coordination.
Trademarks.
Logotype.

LC Class. No.: HD59.2 / .N36 1988

Dewey Class. No.: