MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
01346nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
45367 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
870302s1988 nyua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0442268440 |
| Qualifying information |
(paperback) |
|
| International Standard Book Number |
9780471289470 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
BAUN |
| Language of cataloging |
eng |
| Transcribing agency |
BAUN |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAUN_MERKEZ |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HD59.2 |
| Item number |
.N36 1988 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Edition number |
19 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Napoles, Veronica, |
| Dates associated with a name |
1951- |
| 245 10 - TITLE STATEMENT |
| Title |
Corporate identity design / |
| Statement of responsibility, etc |
by Veronica Napoles |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Van Nostrand Reinhold, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1988] |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1988 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
144 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
|
| Content Type Term |
still image |
| Content Type Code |
still image |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Bibliography: pages 139-141. |
| 505 00 - FORMATTED CONTENTS NOTE |
| Title |
Introduction to Corporate Identity. |
| -- |
Establishing the Need for a Corporate Identity Program. |
| -- |
Where to Begin. |
| -- |
Types of Symbols and Approaches. |
| -- |
Methodology--Phase I. |
| -- |
Design Exploration--Phase II. |
| -- |
Design Refinement--Phase III. |
| -- |
Implementation--Phase IV. |
| -- |
What is in a Name? Appendices. |
| -- |
Notes. |
| -- |
Bibliography. |
| -- |
Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Corporate image. |
|
| Topical term or geographic name as entry element |
Industrial design coordination. |
|
| Topical term or geographic name as entry element |
Trademarks. |
|
| Topical term or geographic name as entry element |
Logotype. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |