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Advertising : its role in modern marketing / S. Watson Dunn ... [and others] - 7th ed - xxxi, 605 pages : illustrations (some color) ; 26 cm - Dryden Press series in marketing . - Dryden Press series in marketing. .

Sixth edition by S. Watson Dunn and Arnold M. Barban

Includes bibliographies and index

ISBN: 0030307481

LCCN: 89-7767

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .D78 1990