Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Advertising : (Kayıt no. 5466)

MARC ayrıntıları
000 -LEADER
fixed length control field 01147nam a2200349 i 4500
001 - CONTROL NUMBER
control field 6723
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250325165706.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 890404s1990 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 89-7767
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030307481
035 ## - SYSTEM CONTROL NUMBER
System control number 5322890
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency OSU
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .D78 1990
245 00 - TITLE STATEMENT
Title Advertising :
Remainder of title its role in modern marketing /
Statement of responsibility, etc S. Watson Dunn ... [and others]
250 ## - EDITION STATEMENT
Edition statement 7th ed
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Chicago :
Name of producer, publisher, distributor, manufacturer Dryden Press,
Date of production, publication, distribution, manufacture, or copyright notice [1990]
Date of production, publication, distribution, manufacture, or copyright notice ©1990
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 605 pages :
Other physical details illustrations (some color) ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Dryden Press series in marketing
500 ## - GENERAL NOTE
General note Sixth edition by S. Watson Dunn and Arnold M. Barban
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
9 (RLIN) 531
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dunn, S. Watson
Fuller form of name (Samuel Watson),
Dates associated with a name 1918-1997
Relator term Author
Personal name Dunn, S. Watson
Fuller form of name (Samuel Watson),
Dates associated with a name 1918-1997.
Title of a work Advertising
Relator term Author
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 109929
Uniform title Dryden Press series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Checkouts Date checked out Copy number
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 08/05/2000 52.92 HF5823 .D78 1990 006723 22/12/2015 11/01/2015 Kitap      
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 08/05/2000 52.92 HF5823 .D78 1990 006725 22/12/2015 11/01/2015 Kitap 1 08/04/2015 k.1
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