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Jain, Subhash C., 1942-

International marketing management / Subhash C. Jain - Fourth edition - xvi, 912 pages : illustrations ; 25 cm - Series in marketing . - Dryden Press series in marketing. .

Includes bibliographical references and index

--1. Aspects of International Marketing --2. Economic Analysis of Multinational Trade and Business --3. International Monetary System --4. International Finance and Accounting --5. Regional Market Agreements --6. Economic Environment --7. Cultural Environment --8. Political Environment --9. Legal Environment --10. International Marketing Research --11. Global Marketplace --12. Product Policy and Planning --13. International Pricing Strategy --14. International Channels of Distribution --15. International Advertising --16. Multinational Sales Management and Foreign Sales Promotion --17. Export Marketing --18. Organization and Control in International Marketing --19. Marketing Planning and Strategy for International Business

ISBN: 0534932886

LCCN: 92031978

Subjects--Topical Terms:
Export marketing--Management

LC Class. No.: HF1416 / .J35 1993

Dewey Class. No.: