MARC ayrıntıları
| 000 -LEADER |
|---|
| fixed length control field |
01793 am a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6686 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250326105705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
920824t19931993caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
92031978 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534932886 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UtOrBLW |
| -- |
BAUN |
| Description conventions |
rda |
| Language of cataloging |
eng |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
BAUN_MERKEZ |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1416 |
| Item number |
.J35 1993 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 9 (RLIN) |
87529 |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
International marketing management / |
| Statement of responsibility, etc |
Subhash C. Jain |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Belmont, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Wadsworth, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1993] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1993 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 912 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content Type Term |
text |
| Content Type Code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
--1. Aspects of International Marketing |
| -- |
--2. Economic Analysis of Multinational Trade and Business |
| -- |
--3. International Monetary System |
| -- |
--4. International Finance and Accounting |
| -- |
--5. Regional Market Agreements |
| -- |
--6. Economic Environment |
| -- |
--7. Cultural Environment |
| -- |
--8. Political Environment |
| -- |
--9. Legal Environment |
| -- |
--10. International Marketing Research |
| -- |
--11. Global Marketplace |
| -- |
--12. Product Policy and Planning |
| -- |
--13. International Pricing Strategy |
| -- |
--14. International Channels of Distribution |
| -- |
--15. International Advertising |
| -- |
--16. Multinational Sales Management and Foreign Sales Promotion |
| -- |
--17. Export Marketing |
| -- |
--18. Organization and Control in International Marketing |
| -- |
--19. Marketing Planning and Strategy for International Business |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| 9 (RLIN) |
52841 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| 9 (RLIN) |
109929 |
| Uniform title |
Dryden Press series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |
-baunlogo.png?alt=media&token=2b1f50b7-298a-48ee-a2b1-6fcf8e70b387)
-Facebook-2024.png?alt=media&token=2fcc0655-0091-431c-8ee0-059464d6eda1){kind=small}
-Instagram-2024.png?alt=media&token=a143a92a-6f9d-45a7-9ba2-9cc62f92e772){kind=small}