Normal görünüm MARC görünümü ISBD görünümü

Lilien, Gary L., 1946-

New product and brand management : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy. - viii, 149 pages : illustrations ; 26 cm. + 1 CD-ROM (4 3/4 inches)

"Co-sponsored by ISBM, Institute for the Study of Business Markets. Includes index.

One computer laser optical disk in pocket attached to inside front cover.

ISBN: 0321046447

Subjects--Topical Terms:
New products--Management.
Brand name products--Management.
Productos nuevos--Administración.

LC Class. No.: HF5415.153 / L55 1999