Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

New product and brand management : (Kayıt no. 5957)

MARC ayrıntıları
000 -LEADER
fixed length control field 01115nam a2200301 i 4500
001 - CONTROL NUMBER
control field 6618
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250411154402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101209s1999 enka 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0321046447
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)
040 ## - CATALOGING SOURCE
Original cataloging agency BAUN
Language of cataloging eng
Transcribing agency BAUN
Description conventions rda
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.153
Item number L55 1999
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lilien, Gary L.,
Dates associated with a name 1946-
9 (RLIN) 89417
Relator term Author
245 10 - TITLE STATEMENT
Title New product and brand management :
Remainder of title marketing engineering applications /
Statement of responsibility, etc Gary L. Lilien, Arvind Rangaswamy.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Reading, Mass. ;
-- Harlow :
Name of producer, publisher, distributor, manufacturer Addison-Wesley,
Date of production, publication, distribution, manufacture, or copyright notice [1999]
Date of production, publication, distribution, manufacture, or copyright notice ©1999
300 ## - PHYSICAL DESCRIPTION
Extent viii, 149 pages :
Other physical details illustrations ;
Dimensions 26 cm. +
Accompanying material 1 CD-ROM (4 3/4 inches)
500 ## - GENERAL NOTE
General note "Co-sponsored by ISBM, Institute for the Study of Business Markets.
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Management.
9 (RLIN) 101323
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 49097
Topical term or geographic name as entry element Productos nuevos
General subdivision Administración.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rangaswamy, Arvind.
9 (RLIN) 92417
Relator term Author
525 ## - SUPPLEMENT NOTE
Supplement note One computer laser optical disk in pocket attached to inside front cover.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Source of acquisition Inventory number Copy number
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 25/04/2000 37.14 HF5415.153 L55 1999 006618 22/12/2015 11/01/2015 Kitap        
        Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Multimedya Bölümü 03/04/2003 0.00 HF5415.153L55 1999 CD00006 11/01/2015 11/01/2015 CD-ROM Kitap Eki Library of Congress Classification Bağış 255.07.02.01.06- cd 1
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