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Keegan, Warren J.

Global marketing management / Warren J. Keegan, F. H. Rolf Seringhaus. - Fourth edition. - xvi, 783 pages : illustrations ; 25 cm. - The Prentice-Hall series in marketing. . - Prentice-Hall series in marketing. .

Rev. edition of: Multinational marketing management. 3rd edition c1984.

Includes bibliographies and indexes.

ISBN: 0139235663 9780139235665

LCCN: 88015137

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .K44 1999

Dewey Class. No.: