Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı

Global marketing management / (Kayıt no. 68155)

MARC ayrıntıları
000 -LEADER
fixed length control field 01324nam a2200373 i 4500
001 - CONTROL NUMBER
control field 57394
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 880427s1989 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 88015137
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0139235663
Qualifying information (paperback)
International Standard Book Number 9780139235665
035 ## - SYSTEM CONTROL NUMBER
System control number .b13627740
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency FPT
-- AFU
-- UtOrBLW
Language of cataloging eng
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library BAUN_MERKEZ
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .K44 1999
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 10 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc Warren J. Keegan, F. H. Rolf Seringhaus.
250 ## - EDITION STATEMENT
Edition statement Fourth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Englewood Cliffs, N.J. :
Name of producer, publisher, distributor, manufacturer Prentice Hall,
Date of production, publication, distribution, manufacture, or copyright notice [1989]
Date of production, publication, distribution, manufacture, or copyright notice ©1989
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 783 pages :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content Type Term text
Content Type Code txt
Source rdacontent.
337 ## - MEDIA TYPE
Media Type Term unmediated
Media Type Code unmediated
Source rdamedia.
338 ## - CARRIER TYPE
Carrier Type Term volume
Carrier Type Code volume
Source rdacarrier.
490 1# - SERIES STATEMENT
Series statement The Prentice-Hall series in marketing.
500 ## - GENERAL NOTE
General note Rev. edition of: Multinational marketing management. 3rd edition c1984.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
Topical term or geographic name as entry element Export marketing
General subdivision Management
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
Title of a work Multinational marketing management.
Personal name Seringhaus, F. H. Rolf,
9 (RLIN) 107798
Dates associated with a name 1942-
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
9 (RLIN) 108657
Uniform title Prentice-Hall series in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Kitap
Mevcut
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Non-fiction Mehmet Akif Ersoy Merkez Kütüphanesi Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon 05/04/2021 Bağış 255.07.02.01.06- HF1416 .K44 1999 057394 05/04/2021 05/04/2021 Kitap
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