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McQuail, Denis

Communication models : for the study of mass communications / Denis McQuail, Sven [sic] Windahl - Second edition - viii, 229 pages ; 23 cm

Includes bibliographical references and index

-- 1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models

ISBN: 058203650X 9780582036505

Subjects--Topical Terms:
Communication models
Mass media
Mass media--Study and teaching

LC Class. No.: P91 / .M375 1999

Dewey Class. No.: