Total quality marketing : what has to come next in sales, marketing and advertising /
Frazer-Robinson, John
Total quality marketing : what has to come next in sales, marketing and advertising / John Fraser-Robinson with Pip Mosscrop - 256 pages : illustrations ; 24 cm
Includes bibliographical references (page 249) and index
0749403896 9780749403898
Marketing--Management
Quality control
Customer relations
HF5415 / .F725 1991
Total quality marketing : what has to come next in sales, marketing and advertising / John Fraser-Robinson with Pip Mosscrop - 256 pages : illustrations ; 24 cm
Includes bibliographical references (page 249) and index
0749403896 9780749403898
Marketing--Management
Quality control
Customer relations
HF5415 / .F725 1991
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