MARC ayrıntıları
| 000 -LEADER |
| fixed length control field |
02785nam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
58147 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
030527r20032000ohua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
00037257 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0891349154 |
| Qualifying information |
(hardback) |
|
| International Standard Book Number |
1581804563 |
| Qualifying information |
hbk: |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
BLP |
| Transcribing agency |
BLP |
| Modifying agency |
AZS |
| -- |
YNG |
| -- |
BAUN |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
| Holding library |
BAUN_MERKEZ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
Art/NC1003 |
| Item number |
.T48 2003x |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Thomas, Gregory, |
| Dates associated with a name |
1949- |
| 245 10 - TITLE STATEMENT |
| Title |
How to design logos, symbols, and icons : |
| Remainder of title |
24 internationally renowned studios reveal how they develop trademarks for print and new media / |
| Statement of responsibility, etc |
Gregory Thomas. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
Cincinnati, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
How Design, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2003] |
|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2000 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
142 pages : |
| Other physical details |
illustrations (some color) ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media Type Term |
unmediated |
| Media Type Code |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier Type Term |
volume |
| Carrier Type Code |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
| Title |
Foreword / |
| Statement of responsibility |
Earl Powell -- |
| Title |
Introduction: 2,000 Words on 2,000 Years of Logos, Symbols and Icons -- |
| -- |
The Art of the Mark: How to Design Successful Logos, Symbols and Icons -- |
| -- |
The Ten Criteria for Development of a Successful Logo, Symbol or Icon -- |
| -- |
The Three Categories of Logos, Symbols and Icons -- |
| -- |
Flexible Identities -- |
| -- |
Expo 2000 Hannover -- |
| -- |
frog's New Identity -- |
| -- |
Pittsburgh Children's Museum -- |
| -- |
EMP -- |
| -- |
Edmunds.com -- |
| -- |
Logotypes -- |
| -- |
Supersonic -- |
| -- |
Two-Lane Media -- |
| -- |
Netcenter -- |
| -- |
Raymond Pirouz's Identity -- |
| -- |
Audi -- |
| -- |
Metreon--A Sony Entertainment Center -- |
| -- |
ERAS Center -- |
| -- |
Nike -- |
| -- |
Symbolic/Indexic Marks -- |
| -- |
Time Warner -- |
| -- |
Chicago Orchestra Hall -- |
| -- |
The Fashion Center, New York -- |
| -- |
Banco Bradesco -- |
| -- |
Equity Marketing -- |
| -- |
The Presbyterian Church -- |
| -- |
Los Angeles World Airports -- |
| -- |
Detroit Edison -- |
| -- |
e-business -- |
| -- |
Conexant -- |
| -- |
Bank of America -- |
| -- |
Academic Investigations -- |
| -- |
Texas Instruments -- |
| -- |
The Los Angeles Philharmonic -- |
| -- |
Logos on Screen -- |
| -- |
Icon and Graphic Button Design. |
| 520 1# - SUMMARY, ETC. |
| Summary, etc |
"This book explores a broad range of design projects, strategies and creative processes. You'll see how marks were designed for banks and nonprofit organizations, feature films and churches ... for mergers, globalizations and diversifications. For each project, you'll get the whole story of how the logo, symbol or icon evolved smoothly (or not so smoothly) from the original concept, including: where ideas came from, whether they were instant inspirations or 2 A.M. breakthroughs; different directions that were considered; how initial roughs were influenced and shaped by the principles of good design and the realities of the client; and how the final design was adapted for use in various formats, from brochures and business cards to trucks and street banners."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Trademarks |
| General subdivision |
Design. |
|
| Topical term or geographic name as entry element |
Logos (Symbols) |
| General subdivision |
Design. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Kitap |