Balıkesir Üniversitesi
Kütüphane ve Dokümantasyon Daire Başkanlığı
Normal görünüm MARC görünümü
  • Social marketing

Giriş Topical Term

Kullanılan kayıt sayısı: 1

001 - CONTROL NUMBER

  • control field: 117120

003 - CONTROL NUMBER IDENTIFIER

  • control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20240313132105.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 890501i| anannbabn |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

  • LC control number: sh 89002650

040 ## - CATALOGING SOURCE

  • Original cataloging agency: DLC
  • Language of cataloging: eng
  • Description conventions: rda
  • Transcribing agency: DLC
  • Modifying agency: DLC

053 #0 - LC CLASSIFICATION NUMBER

  • Classification number element--single number or beginning number of span: HF5414

150 ## - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Social marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Cause related marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Marketing, Social

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Social cause marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Pazarlama, Sosyal

450 ## - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Sosyal pazarlama

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Marketing

670 ## - SOURCE DATA FOUND

  • Source citation: Work cat.: Fine, S.H. Social marketing, c1990.

670 ## - SOURCE DATA FOUND

  • Source citation: Dict. of marketing, 1988.

670 ## - SOURCE DATA FOUND

  • Source citation: Economist pock. guide to marketing, 1986
  • Information found: (Social marketing; social cause marketing)

670 ## - SOURCE DATA FOUND

  • Source citation: LC database, April 21, 1989.

670 ## - SOURCE DATA FOUND

  • Source citation: LC database, Feb. 3, 1999
  • Information found: (cause related marketing)

675 ## - SOURCE DATA NOT FOUND

  • Source citation: Web. 3;
  • Source citation: IAC

680 ## - PUBLIC GENERAL NOTE

  • Explanatory text: Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs.
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