Giriş Topical Term

Kullanılan kayıt sayısı: 1

001 - CONTROL NUMBER

• control field: 23868

003 - CONTROL NUMBER IDENTIFIER

• control field: OCoLC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20150210105610.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 031223i| anannbabn |a ana

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: sh2003007216

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Transcribing agency: DLC

053 #0 - LC CLASSIFICATION NUMBER

• Classification number element--single number or beginning number of span: HF6146.P78

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Product placement in mass media

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Placement of products in mass media

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Product placement in motion pictures

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Product placement in television programs

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Ürün yerleştirme, Kitle iletişim araçlarında

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising
• Control subfield: g

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Mass media
• Control subfield: g

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: 2003027329: Handbook of product placement in the mass media, c2004.

670 ## - SOURCE DATA FOUND

• Source citation: WWW, Jan. 7, 2004
• Information found: (Product placement)

680 ## - PUBLIC GENERAL NOTE

• Explanatory text: Here are entered works on an advertising technique that consists of the use of name-brand products as props or as set dressing in motion pictures, television programs, or other mass media.