Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.
Dil: İngilizce Seri kaydı: Routledge interpretive marketing research seriesYayıncı: London ; New York : Routledge, 1999Tanım: xvi, 203 pages : illustrations ; 24 cmİçerik türü:- unspecified
- unmediated
- volume
- 0415191920
- 0415191939
- 21
- HF5415.32 .C659 1999
| Materyal türü | Ana kütüphane | Koleksiyon | Yer numarası | Durum | İade tarihi | Barkod | Materyal Ayırtmaları | |
|---|---|---|---|---|---|---|---|---|
Kitap
|
Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon | Non-fiction | HF5415.32 .C659 1999 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 014689 |
Includes bibliographical references and index.
Introduction to consumer value /Morris B. Holbrook -- The value of time in the context of waiting and delays /France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience /Richard L. Oliver -- The value of status and the status of value /Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self /Marsha L. Richins -- The dangers and opportunities of playful consumption /Kent Grayson -- Aesthetic value : beauty in art and fashion /Janet Wagner -- Ethics and the typology of consumer value /N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption /Stephen Brown -- Conclusions /Morris B. Holbrook
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