Proceedings of the 2007 international tourism biennial Çanakkale Onsekiz Mart University, Turkey 30 April - 5 May 2007 / edited by Bart Bonamie.

CONTENTS TOURISM AND DEVELOPMENT 15 AN APPROACH TO A STRATEGY FOR IMPROVING LIBYA’S TOURISM INDUSTRY 16 TOURISM AND ECONOMIC DEVELOPMENT: THE CASE OF TURKEY 28 THE EFFECT OF TOURISM ON THE PAYMENTS BALANCE OF TURKEY AFTER 1990S 34 COMMUNITY PARTICIPATION IN TOURISM DECISION MAKING A CASE OF LANGKAWI ISLANDS, MALAYSIA. 43 INTERNATIONAL TOURISM MOVEMENTS IN MEDITERRANEAN REGION: TURKEY AND COMPETITIVE STRATEGIES 52 SWOT ANALYSIS FOR THE DETERMINING TOURISTIC POLICY AND PLANS IN CANAKKALE 61 TOURISM DEVELOPMENT IN SHOPPING CENTERS 67 DEVELOPMENT OF CAVE TOURISM, TURKEY’S POTENTIAL AND DIM CAVE 77 ACTIVE ASSOCIATIONS IN THE FIELD OF CAVING IN TURKEY 82 QUALITY OF SERVICES IN ROMANIAN TOURISM 89 STRATEGIES OF RURAL TOURISM DEVELOPMENT IN ROMANIA 97 ECO-TOURISM / SUSTAINABLE TOURISM 107 GREEN CONSUMERISM IN THE HOTEL SECTOR: WOULD IT AFFECT ‘BUSINESS AS USUAL’? 108 A RESEARCH STUDY ON THE IMPROVEMENT OF ECOTOURISM AND ITS RESOURCES IN THE WESTERN BLACK SEA REGION 119 SOCIO-CULTURAL DIMENSION OF RESPONSIBLE TOURISM 124 SOCIO-ECONOMIC CHALLENGES IN RURAL TOURISM DEVELOPMENT 132 PUBLIC GOODS AND TOURISM: THE CONSTRUCTION OF WHITE ELEPHANTS* 138 INVESTIGATION OF SUSTAINABLE TOURISM CONCEPT FOR UZUNGÓL 148 SUSTAINABLE DEVELOPMENT OF TOURISM FOR ISLANDS: CASE OF BUYUKADA- ISTANBUL 156 NATURE BASED TOURISM THROUGH SUSTAINABILITY AND GLOBALIZATION 167 AN OUTLOOK OF ECOTOURISM WITH IN THE CONTEXT OF BUSINESS IN CASE OF FETHIYE-TURKEY 176 RURAL TOURISM ALTERNATIVES IN MOUNTAIN VILLAGES: A CASE STUDY IN ANTALYA 183 AVAILABILITY OF RURAL TOURISM FOR GALLIPOLI VILLAGES: THE POTENTIALS AND ATTITUDES 193 TOURISM IMPACT ASSESSMENT 207 INVESTMENT ON ENVIRONMENTAL QUALITY OF A TOURIST REGION: AN ECONOMIC MODEL WITH VERTICAL DIFFERENTIATION AND EXTERNALITIES* 208 TOURISM IMPACT ASSESSMENT: A CRITICAL REVIEW OF TOURISM PERCEPTION STUDIES 216 TOURISM DEVELOPMENT: AN EMPIRICAL STUDY ON MALAYSIA 228 AN ELEMENT OF "NEW MONEY" IN THE LOCAL ECONOMIC IMPACTS OF FESTIVALS: THE SAMPLE OF KIRKPINAR 238 THE SOCIO-CULTURAL EFFECTS OF TOURIST-RESIDENT INTERACTIONS 247 TOURISM MARKETING AND CONSUMER BEHAVIOUR 253 SERVICE VALUE, SATISFACTION, AND SWITCHING BARRIERS ON BEHAVIOURAL INTENTIONS OF FARM TOURISTS-A TAIWANESE EXPERIENCE 254 TOURISM IMPACTS AND RESIDENT SUPPORT FOR TOURISM DEVELOPMENT: A RESEARCH ON BOZCAADA, TURKEY 270 MARKETING LIBYA AS A TOURIST DESTINATION: POLICIES FOR DEVELOPMENT 279 EFFECT OF TOURISM INCOME ON CURRENT ACCOUNT DEFICIT IN TURKEY 289 A TRIP TO TROY FROM A POINT OF VIEW OF A CZECH TOURIST 301 MARKETING CULTURAL HERITAGE TO PROMOTE TOURISM GROWTH IN AREAS OF LOW TOURISM PATRONAGE - THE CASE OF PETCHABURI DOWNTOWN, THAILAND 307 ACTIVITY BASED COSTING SYSTEM AND ITS IMPLEMENTATION IN HOTEL ENTERPRISES 316 DISTANCE AS DETERMINANTS OF THE ECOTOURIST EXPERIENCE 328 THE ANALYSES OF CONSUMER BEHAVIOUR IN HOTEL ENTERPRISES IN THE PROVINCE OF ÇANAKKALE 342 AN EVALUATION OF TIMESHARE OWNERSHIP FOR CONSUMERS IN TURKEY 349 THE EFFECT OF THE TROY MOVIE ON THE SELECTION OF TROY ANCIENT CITY AS A DESTINATION 363 A NEW MARKETING METHOD: WORD-OF-MOUTH MARKETING AND ITS APPLICABILITY IN TOURISM ESTABLISHMENTS 371 CLASSIFICATION OF TOURISTS VISITING TURKEY FROM ABROAD ACCORDING TO TRAVELLING PURPOSES AND DETERMINATION OF AD STRATEGY 381 AN INVESTIGATION VIA CATEGORICAL DATA ANALYSIS FOR TOURISTS VISITING TURKEY IN TERMS OF SOME VARIABLES 391 DESTINATION STAKEHOLDERS: ARE THEY POTENTIAL TO THREATEN OR COOPERATE WITH PROVINCIAL DIRECTORATES OF CULTURE AND TOURISM? A RESEARCH IN REGIONS OF MARMARA, AEGEAN AND MEDITERRANEAN 400 DATABASE MARKETING APPLICATIONS IN ACCOMMODATION ESTABLISHMENTS IN PAMUKKALE 411 MARITIME TOURISM 419 CONDITION OF YACHT TOURISM IN TURKEY AT THE PROCESS OF BEING MEMBERSHIP IN EU 420 HOSPITALITY AND TOURISM 429 AN ANALYSIS OF CONSISTENCY BETWEEN DIRECT AND INDIRECT DISTRIBUTION CHANNELS 430 A RESEARCH ON PERFORMANCE EVALUATION SYSTEMS IN CANAKKALE HOSPITALITY INDUSTRY 434 IN-SERVICE TRAINING IN THE HOTEL INDUSTRY 442 E-TOURISM AND DISTRIBUTION 462 VIRTUAL ORGANISATIONS OF FOOD AND DRINKS 463 ELECTRONIC COMMERCE AND TURKISH PATTERNS OF VIRTUAL ORGANISATIONS OF FOOD AND DRINKS.. 463 MEDIA. POPULAR CULTURE AND TOURISM 472 SAFETY. SECURITY AND NEW WORLD ORDER IN TOURISM 478 RISKS AND TRAVEL INSURANCE TYPES 479 AN ATTACK TO THE SAFE AND SECURE IMAGE OF A DESTINATION: TERRORISM AS AN ENEMY OF TOURISM488 RADIO FREQUENCY IDENTIFICATION TECHNOLOGY ENHANCEMENTS FOR CONGRESS ORGANIZATION 497 TOURISM. HERITAGE and CULTURE 504 EVOLUTION AND SURVIVAL OF THE LOCAL HERITAGE IN DON WAI RIVER MARKET: AN ANTHROPOLOGICAL STUDY 505 TOUR GUIDES’ INTERCULTURAL EDUCATION AND PERFORMANCE - THE CASE OF PORTUGAL 514 THE IMPSACT OF THE NORTH YORK MOORS NATIONAL PARK MOORSBUS ON LOCAL BUSINESSES 527 HOW CULTURAL HERITAGE IS CONSUMED BY TOURISTS - A CASE STUDY OF THE HORYU-JI TEMPLE 535 LOCAL FESTIVAL TOURISM AND INTERACTION OF VOCATIONAL SCHOOLS STUDENTS IN THAT LOCALITY... 542 EVOLUTION AND SURVIVAL OF THE LOCAL HERITAGE IN DON WAI RIVER MARKET: AN ANTHROPOLOGICAL STUDY 549 ART PREFERENCES, SELECTIVENESS AND THEIR EFFECTS ON TOURISM IN ANTALYA HOTELS 558 A VIEW OF KONYA TOURISTIC DESTINATION AS REGARD TO 2007 MEVLANA YEAR 563 INTERCULTURAL COMMUNICATION - PRESENTATION OF A NEW TEXTBOOK 568 TOURISM and IDENTITY 576 THE ROMANTIC IN DOMESTIC TOURISM AND ITS DISCOURSE 577 PHISOLOPY TOURISM AS A NEWTOURISM KIND: A MODEL OF SUGGESTION TO IMPROVE THE PHSOLOPHY TOURISM IN KAZ MOUNTAINS (KAZDAfiLARl) 589 TOURISM and EDUCATION 596 A COMPARISON OF THE EXPECTATIONS OF TOURISM MANAGEMENT UNDERGRADUATE STUDENTS BEFORE STARTING INTERNSHIP AND THE LIVE REALITY OF THIS TRAINING PROCESS: DATA FOR HOSPITALITY MANAGERS 597 THE DEVELOPMENT OF THE EU EDUCATION PROGRAMMES AT SCHOOL OF BUSINESS ADMINISTRATION, SILESIAN UNIVERSITY 611 USING ICT IN TOURISM EDUCATION: CASE STUDY OF TURIZM@COMU 619 TOURISM and ETHICS 628 ETHICAL CONCERNS ABOUT MEDIA-TOURISM RELATIONS IN THE CHANGING SOCIETY: EVALUATION OF MEDIA’S IMPACT ON TOURISM FROM THE ETHICAL POINT OF VIEW 629 TOURISM and RESEARCH ISSUES 640 ATOURISTIC: SPACE, DISCOURSE, AND IDENTIFICATIONS 641 SERVICE QUALITY OF TOURISM HIGHER EDUCATION IN PRIVATE COLLEGES OF THESSALONIKI 650 IS THE TURKISH TOURISM INDEX EFFICIENT? 663 FORECASTING OF TOURISM INCOME OF TURKEY WITH FUZZY C-REGRESSION MODEL 674 ATTRACTIVENESS OF DEATH AND DISASTERS: DARK TOURISM - IS THIS A TYPE OF TOURISM OR A MORBID INTEREST? 685 TOURISM and GUIDING 696 TOUR GUIDES PERFORMANCE IN MALAYSIA: APPLICATION OF THE IMPORTANCE PERFORMANCE ANALYSIS 697 THE EFFECTS OF PROFESSIONAL TOURIST GUIDES’ PERCEPTIONS AND ATTITUDES TOWARDS TOURIST GROUPS ON JOB BEHAVIOUR FORMS 706 TOURISM and HOTEL MANAGEMENT 718 ENVIRONMENTAL MANAGEMENT IN THE LODGING INDUSTRY: A CASE STUDY FROM TURKEY 719 DETERMINING HOTEL MANAGERS’ ORGANIZATIONAL COMMITMENT ON LARGE SCALE HOTELS 727 SUPPLY CHAIN MANAGEMENT INTEGRATION AND ITS EFFECTS ON PERFORMANCE IN HOSPITALITY INDUSTRY 734 MOTIVATION OF THE TURKISH EMPLOYEES: A RESEARCH AT A FOUR STAR HOTEL 742 CAUSES OF EMPLOYEE SILENCE: A SURVEY RESEARCH AT FIVE-STAR HOTELS 750