Communication models : for the study of mass communications / Denis McQuail, Sven [sic] Windahl
Dil: İngilizce Yayıncı: London ; New York : Longman, 1999Baskı: Second editionTanım: viii, 229 pages ; 23 cmİçerik türü:- text
- unmediated
- volume
- 058203650X
- 9780582036505
- 20
- P91 .M375 1999
| Materyal türü | Ana kütüphane | Koleksiyon | Yer numarası | Durum | İade tarihi | Barkod | Materyal Ayırtmaları | |
|---|---|---|---|---|---|---|---|---|
Kitap
|
Mehmet Akif Ersoy Merkez Kütüphanesi Genel Koleksiyon | Fiction | P91 .M375 1999 (Rafa gözat(Aşağıda açılır)) | Kullanılabilir | 011392 |
Includes bibliographical references and index
-- 1. Introduction --- 2. Basic Models --- 3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals --- 4. Effects of Mass Communication on Culture and Society --- 5. Audience-Centred Models --- 6. Media Organisation, Selection and Production --- 7. Planned Communication --- 8. New Media and The Information Society --- 9. International Communication
Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models
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